Meta introduced Threads in the first week of July for giving neck-to-neck competition to Elon Musk’s X (formerly Twitter). The Meta-owned platform, Threads initially gained significant popularity, but it soon faded away. A blog post by Similarweb states that Threads cannot retain its users, and within just 40 days of launch, the user count dipped by 79%. They have also tracked the Threads usage based on the mobile app data, revealing the sharp dip in the user base.
As per the reports, within two days of launching the Threads Android app, it witnessed a peak traffic of 49.3 million active users daily. However, people soon got bored of this platform and its userbase game, down to 10.3 million active users. Following the same, The average spend time on the platform also dipped from 21 minutes a day to 3 minutes a day in the US.
Threads witnessed instant success by gaining over 100 million signups within a few days of the launch. However, the social media platform failed to retain its users, and the active user count decreased drastically after a while. Compared to Threads, its Twitter’s Rival X (formerly Twitter) has more than 396.5 million users globally.
Twitter’s Rival Threads update –
In a series of Twitter’s Rival threads, Mark Zuckerberg – CEO of Meta, revealed that Threads witnessed exceptional response during the initial days. Following the same, the company is trying to add new functionalities to enhance user experience and increase sign-ups.
Adam Mosseri – CEO of Instagram, confirmed they are coming up with the web version of the Threads soon. What are some of the features that you expect from Threads? Comment down below! To read insightful tech updates, Visit here!
Backed by an engineering background, Abhishek is a techno-geek with an intense passion for research-based writing. With more than five years of industry experience, he finds the transition to content writing challenging and exciting. On holiday, you can spot him cooking his comfort food and vibing on Sidhu Moosewala’s songs.