‘Start your three months trial today’, ‘Get Spotify premium to listen to your favorite music uninterrupted’,.. each of us has experienced this ad playing between our favorite playlists. This is Spotify’s way of luring you to opt for Premium, the audio-streaming platform that runs many ad campaigns for the same reason.
The Idea Behind “Enjoy Lyrics on Spotify Premium”
Spotify now wants to release its pop-up lyrics feature only for their premium users. It is clear that the company is trying every possible means to make the users pay for the services.
they are not gaining immense profit with its growth. In its recent earning report, they also claimed that they have yielded paying listeners but the growth is slow and steady. Not to mention that Apple is the biggest competitor of Spotify, yet can’t beat it. But to maintain its position intact, Spotify needs to persuade its users to shift to premium plans.
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Evidently, in spite of investing in ad-related products and adding giveaways, it doesn’t possess any better revenues which is clear in the Q2 2023 report.
It was noticed by a few Spotify users that the lyrics pop-up, which is visible below every song you play, was put behind the paywall stating ‘Enjoy Lyrics on Premium.’ CJ Stanly, Spotifie’s PR Executive shared with Verge “At Spotify, we routinely conduct a number of tests, some of those tests end up paving the way for our broader user experience and others serve only as an important learning”, he further mentioned “In keeping with our standard practices, we’re currently testing this with a limited number of users in a pair of markets,” further details on the date of implementation was not revealed.
They are on the lookout for more profitable schemes after spending a pondering amount on audiobooks and podcasts. In addition, It also is targeting to become the foremost platform for audio. We can see all the impressive ideas on Premium users. The idea of pop-up lyrics behind the paywall is still in its testing phase, let us wait to see its implementation eventually.
Aanchal is a family-oriented person who loves to spend time with her family. Her reserved demeanour allows her to reflect deeply on her thoughts and make well-thought-out decisions. She profoundly loves diplomatic studies and wishes to explore more about diverse cultures and languages worldwide. In her spare time, she reads or writes poetry prompts in her journal.
Aanchal Das