Meta to Impose a Subscription Fee: Meta-owned platforms like Facebook and Instagram are likely to introduce a subscription fee shortly. At the moment, Europe could be subjected to a paywall of about $14 (around Rs 1,165) monthly to have these platforms free of ads. There isn’t enough information on whether Asian countries like India are part of this subscription-based scheme. Although this is speculation at this time, it is possible that it will soon go into effect if Europe approves the subscription fee for privacy-related concerns.
The decision to add a monthly fee for Instagram and Facebook results from Meta being listed as a ‘gatekeeper’ within the EU’s new Digital Markets Act, a law to limit the influence of tech oligopolies. This law imposes additional restrictions and forbids big tech businesses from integrating users’ private information across their different offerings.
Subscription Fee for European Users
If users wish to browse Facebook or Instagram on desktop computers without ads, Meta is considering charging them a monthly subscription charge of around 10 euros, or $10.46. However, users may be charged an extra fee of about 6 euros for each additional account. Also, the monthly subscription fee could increase to about 13 euros for mobile device users who want an ad-free experience on the go.
Users in Europe will soon have access to the “no ads” plan, or SNA plan, as mandated by Meta. This option will give users ad-free browsing on Facebook and Instagram. Users may opt to surf Facebook and Instagram as they have in the past with personalised ads or decide to pay for an ad-free experience.
I am Rachita Jain, a content writer with VM-One Technologies. Apart from travelling on a budget, I love to dig deep into the world of content. With the power of words at VM-One Technologies, I design and transform Vineet Malhotra’s tech reviews into blogs for people who love to read.